by Geoffrey Grider, Now the End Begins
Church President Russell M. Nelson announced guidelines in August requesting that people stop using “Mormon” or “LDS” as substitutes for the church’s full name. He said “Latter-day Saints” was acceptable shorthand. The faith holds that the full church name was given by revelation from God to founder Joseph Smith in 1838.
But Nelson in his August statement urged people not to use Mormon or LDS. The “Lord has impressed upon my mind the importance of the name he has revealed for his church,” he said.
“We’re not changing names. We’re correcting a name,” Nelson said. “Some marketers change names hoping to be more successful — that’s not our point. We’re correcting an error that’s crept in over the ages.”
The name change will be a big effort for the Utah-based faith that counts 16 million members worldwide. The renaming of the choir is the first step with many changes still to come. The church still uses Mormon in its Twitter handle.
© 2018 Now the End Begins