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Corporations Trying to Use Computers to Read Your Mind

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Emotion Readingby Cameron Scott, Singularity Hub

Back when Google was first getting started, there were plenty of skeptics who didn’t think a list of links could ever turn a profit. That was before advertising came along and gave Google a way to pay its bills — and then some, as it turned out. Thanks in part to that fortuitous accident, in today’s Internet market, advertising isn’t just an also-ran with new technologies: Marketers are bending innovation to their needs as startups chase prospective revenue streams.

A handful of companies are developing algorithms that can read the human emotions behind nuanced and fleeting facial expressions to maximize advertising and market research campaigns. Major corporations including Procter & Gamble, PepsiCo, Unilever, Nokia and eBay have already used the services.

Companies building the emotion-detecting algorithms include California-based Emotient, which released its product Facet this summer, Massachusetts-based Affectiva which will debut Affdex in early 2014, and .K-based Realeyes, which has been moving into emotion-detection since launching in 2006 as provider of eye-movement user-experience research.

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© 2014 Singularity Education Group

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