by Tyler Durden, ZeroHedge.com
The crackdown has begun.
In a blog post by Scott Spencer, director of product management for sustainable ads, posted on Wednesday, Google said it has banned 200 publishers from accessing its Adsense advertising service for posting fake news stories. Google said it had cracked down on sites which contained 1) Ads for illegal products; 2) Misleading ads; 3) Bad ads on mobile; 4) Ads trying to game the system and, 5) Promoting and profiting from bad sites. But the emphasis was on the so-called “fake news” category which has dominated media buzz for the past two months.
This is how Spencer explained his action:
In 2016, we saw the rise of tabloid cloakers, a new type of scammer that tries to game our system by pretending to be news. Cloakers often take advantage of timely topics—a government election, a trending news story or a popular celebrity — and their ads can look like headlines on a news website. But when people click on that story about Ellen DeGeneres and aliens, they go to a site selling weight-loss products, not a news story.
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