by Warren Cole Smith, World
Seattle’s Mars Hill Church paid a California-based marketing company at least $210,000 in 2011 and 2012 to ensure that Real Marriage, a book written by Mark Driscoll, the church’s founding pastor, and his wife Grace, made the New York Times best-seller list.
According to a document obtained by WORLD, ResultSource Inc. (RSI) contracted with Mars Hill “to conduct a bestseller campaign for your book, Real Marriage on the week of January 2, 2012. The bestseller campaign is intended to place Real Marriage on The New York Times bestseller list for the Advice How-To list.”
The marketing company also promised to help place Real Marriage on the Wall Street Journal Business, USA Today Money, BN.com (Barnes & Noble), and Amazon.com best-seller lists.
© 2014 World
UPDATE: Mars Hill Church Responds
In 2011, outside counsel advised our marketing team to use Result Source to market the Real Marriage book and attain placement on the New York Times Bestseller list. While not uncommon or illegal, this unwise strategy is not one we had used before or since, and not one we will use again. The true cost of this endeavor was much less than what has been reported, and to be clear, all of the books purchased through this campaign have been given away or sold through normal channels. All monies from the sale of Pastor Mark’s books at Mars Hill bookstores have always gone to the church and Pastor Mark did not profit from the Real Marriage books sold either at the church or through the Result Source marketing campaign.
© 2014 Mars Hill Church