by Dr. Joseph Mercola, Mercola.com
Kellogg, the world’s largest producer of breakfast cereal, announced it will stop using artificial colors and flavors in its cereal and snacks by the end of 2018. Currently, about 25 percent of its North American cereals still contain artificial colors while about half contain artificial flavors.
The cereal giant has seen sales slow as Americans seek out more natural foods without a laundry list of synthetic ingredients on the label. The company’s second-quarter revenue in 2015 fell 2.2 percent in its morning foods division along with a 2 percent drop in its snacks division.1
The announcement comes on the heels of similar news from competitor General Mills, which announced it would phase out all artificial ingredients in its cereal products by 2017.
© 2015 Dr. Joseph Mercola