by Catherine Frompovich, Activist Post
When is the word “natural” misleading in advertising? That’s the basis for a lawsuit filed August 25, 2016 against General Mills, maker of the brand Nature Valley Granola Bars, who label their products’ packages with the words “Made with 100% NATURAL whole grain OATS.” The lawsuit was filed by Beyond Pesticides, Moms Across America, and Organic Consumers Association using the Richman Law Group  in Washington, DC, citing the District of Columbia’s Consumer Protection Procedure Act.
Glyphosate, a key herbicide chemical active in several commercial and agricultural herbicides, has been found in General Mills’ natural granola bars. Since when is a man-made toxic chemical considered natural? So, three consumer groups filed a lawsuit and rightfully so, I think.
Jay Feldman, Executive Director of Beyond Pesticides, says
Glyphosate cannot be considered ‘natural’ because it is a toxic, synthetic herbicide. Identified by the World Health Organization (WHO) as a carcinogen, it should not be allowed for use in food production, and certainly not in food with a label that suggests to consumers that the major ingredient — oats — is 100% natural, when it is produced with and contains the highly hazardous glyphosate.
© 2016 Activist Post