by Dr. Joseph Mercola, Mercola.com
Late last year, Internet Brands, a company under the global investment firm Kohlberg Kravis Roberts (KKR & Co.) umbrella, announced its acquisition of WebMD Holdings. Purchase price: $2.8 billion. The company also bought the wellness company Nature’s Bounty Co. last year, and already owns a number of other health-related internet brands, including DentalPlans.com, eHealthForum.com, HealthBoards.com, AltMD.com and FitDay.com.
And, since WebMD owns Medscape and MedicineNet.com, these sites now belong to KKR’s Internet Brands as well. Internet Brands’ CEO Bob Brisco told Forbes:
“WebMD and Medscape are the market leaders in online health with unparalleled reach to consumers and health care professionals. Since its founding, WebMD has established itself as a trusted resource for health information. We look forward to delivering that resource to even more users, by leveraging our combined resources and presence in online healthcare to catalyze WebMD’s future growth.”
Herald Chen, head of KKR’s technology industry team added, “The combined portfolio of leading vertical internet assets will be a powerful one.” Indeed, according to Fast Company, “KKR is trying to corner the market on internet-based health information dissemination at a time when Googling random symptoms … has become … common practice.” A 2016 Google blog post describes how it generates its symptoms’ lists, acknowledging that searching for information on common symptoms can oftentimes lead to a descent into an information jungle fraught with frightening and rare health conditions.
© 2018 Dr. Jospeh Mercola