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Trade Joe’s Stands Up to Teenager’s Racist Claim

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Brioness Bedell

Briones Bedell accuses Trader Joe’s of racism when company shows appreciation for other cultures.

by Douglas Golden, The Western Journal

It was only a matter of time before cancel culture came for Trader Joe’s. The thing is, they weren’t very interested in listening.

Recently, the Los Angeles Times reported that the supermarket chain was “in the process of eliminating labels that use ethnic-sounding names intended to be humorous.”

“The offending products bear such labels as Trader Ming’s for foods and condiments related to Chinese cuisine, Trader José’s for Mexican-style products and Trader Giotto’s for Italian-themed items,” Howard Blume reported.

This was prompted, Blume said, because of a petition on Change.org. The petition was started by 17 year-old Briones Bedell, who said she was offended by these labels — as was her family, apparently, who no longer shopped at the store.

A few days later, however, the chain made it clear that Bedell’s victory over microaggressions was to be short-lived.

In a news release, Trader Joe’s said it disagreed with Bedell’s characterization of how it labeled its products and said the names that were being changed were ones that weren’t selling well with customers.

“Decades ago, our Buying Team started using product names, like Trader Giotto’s, Trader José’s, Trader Ming’s, etc. We thought then — and still do — that this naming of products could be fun and show appreciation for other cultures,” read the statement from the chain, which was started in California in 1967.

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© 2020 The Western Journal

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