THIS JUST IN!

A news and lifestyle perspective — beyond the obvious!

Your Phone May be Spying on Your TV Viewing

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Smart phoneby Kaveh Waddell, The Atlantic

The TV is on in the background, and you’re replying to a quick email on your phone nearby. You don’t know it, but the devices are communicating. During a commercial, the TV emits an inaudible tone and your phone, which was listening for it, picks it up. Somewhere far away, a server makes a note: Both devices probably belong to you.

This information about which devices belong to whom is immensely valuable to advertisers hoping to target ads specifically to you. In a simpler time, targeted marketing was easy. Most people had a computer at work and maybe another at home. If you sent an email about your new cat, ads for cat food started cropping up. If you searched for Thanksgiving recipes, Safeway coupons for turkeys appeared in your Facebook newsfeed.

Those were good days for advertisers tracking Internet users. It wasn’t so hard to find what people were up to online, because most routinely used just one or two connected devices.

More …

© 2015 The Atlantic Monthly Group

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Sponsor

Recently Added

The Author

(C)WaitTilYouHearThis.com Website Admin (www.WebDesignManageSEO.com).
Follow

Get every new post on this blog delivered to your Inbox.

Join other followers: